Sample Project >> Viral Marketing Strategy for Niche Social Networking Site
Project Description:
ABC Social Networking Private Limited (A dot Com Venture) is a venture-backed start-up based in Bangalore, INDIA. You can think of their product as Yahoo!Groups + Evite + Google calendar + PayPal + Craigslist + Facebook +... for family-friendly groups. It is a set of free web services in one highly secure and private platform, supported by advertising, sponsorships and referral fees. Their user groups are parents clubs, school groups, alumni associations, faith-based groups, sports teams, and other volunteer-powered organizations.
ABC Executives believe that while social networking is exciting, volunteer-powered offline groups are the backbone of ongoing, real-life communities. Their goal is to develop user-friendly ways for these communities to extend the power and resources of their memberships online.
Project Goal: Develop a Plan for Viral Marketing
ABC Social Networking is interested in marketing through social networks and other viral media. Your Project Team will play a key role in defining and rolling out this strategy:
1) Research marketing methods on Facebook, MySpace and other social networks. ABC Executives are interested in acquiring users and creating awareness of their product.
2) Find out what kind of information from ABC Social Networking Website should be published for their marketing strategy.
3) Pilot your marketing strategy. Roll out a Facebook/MySpace fan page (for example).
It is likely that they will need additional R&D beyond this project, so defining the next steps is also very valuable to ABC Social Networking.
Ideal Team Qualifications and Interests:
MBA + Undergraduate degree in technical field preferred
Strong interest in social networking and technology
Experience/interest in advertising, sponsorship & referral fee revenue models
Results driven, attention to detail and follow through
Energized by the sometimes chaotic, driven environment of a start-up
Creative and solid sense of humor
Deliverables:
Your final deliverable is a PowerPoint presentation that details your strategy, Questionnaires and pilot program results and makes recommendations for ongoing ABC Social Networking viral marketing initiatives.
